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Last edition highlights (2024)

Topics

What is happiness when it comes to communicate? Is it possible to experience a kind of connection between each others that we can define "happiness"? 

Are we happier when people do and act the way we pretend to or when we are able to connect to their human needs? Have we ever experienced such a connection? 

Gionata Agliati 

In our workshop together we will live an inspiring exploration in the field of Empathic Communication, like learning a new language that allows us to express what we matter in ways that have more chance of being received. And even before that we'll explore how to LISTEN in an empathic way, as happiness has no space without deeply and truly listening to each others.

 

Values: Everything is beautiful and I’m not Afraid

Luisa Pellegrino

In this workshop, we will explore our wishes and fears, list the words which define us and which contribute to the building up of our own identity. How can we describe the borders between personal and social? How do our individualities contribute to shaping our social body? Most of the times, our wishes and fears are influenced by the contest in which we live in. Drawing from the comic book Everything is Beautiful and I’m not afraid by Yao Xiao, a queer cartoonist and illustrator living in New York, we will play with words and images in order to create a manifesto of our wishes and a bingo of our fears.

Fail, Learn, Growth - Failure isn’t defeat, it’s a compass

Simona Poletti

This experiential workshop explores how mistakes canbecome powerful opportunities for learning andgrowth, reshaping the way we face challenges.Through interactive activities, game and guidedreflections, we’ll reframe our ability to explore and setnew personal and professional growth goals.

 

 

Scientific Coordinator

Massimiliano Freddi has been part of the leisure industry for 20 years. First, in charge of marketing and press for the Italian market of Disneyland Paris. Then, as the general manager of Leolandia and VP Strategic Development, he contributed to lead the park towards a 300% growth, turning it into a top European destination for kids under 10 and their families.
Now, as a consultant, he supports existing facilities with their growth strategy and new ones creating experiences to respond to consumers' needs and market trends and in collaboration with TradeLab, he has launched the first Italian permanent Leisure Trends Monitoring. Since 2016, he has been part of the coaching team for Seth Godin’s AltMBA and he's currently the Chairman of IAAPA’s EMEA Education Subcommittee as well as a Member of the Board of Directors. He teaches consumer experience, marketing and soft skills at IULM University in Milan, where the first Italian course about Theme Parks & Attractions Management is being launched

Stefania Cerutti is Associate Professor of Economic and Political Geography at the Department for Sustainable Development and Ecological Transition, University of Eastern Piedmont. She teaches courses in Landscape, Sustainability, Tourism; Project Management of Tourism Territories; Tourism Geography Workshop. She is director of the Interdepartmental Study Centre Upontourism. Vision, strategy, research for innovative and sustainable tourism. Her current research interests focus on sustainable tourism, local development, cultural heritage, food culture in tourism, inland and mountain areas.